I founded GrassFire Industries LLC to challenge outdated leadership models and redefine what it means to be a true leader. At GrassFire, we don’t teach management theory. We don’t offer generic leadership formulas. We don’t rely on corporate buzzwords or empty platitudes.
We teach Reasoned Leadership—a proprietary blend of strategic, transformational, agile, and resilient approaches that prepare leaders to navigate uncertainty, challenge assumptions, and drive meaningful change. Our approach is rooted in the actual science of leadership, along with cognitive science, systems thinking, and health science, setting us apart from any other leadership program out there.
GrassFire Reshapes How Leaders Think and Operate
Most leadership programs focus on surface-level skills: communication tactics, productivity hacks, or team management techniques. These are great, but GrassFire goes deeper, targeting the cognitive, systemic, and physiological barriers that hold leaders and organizations back.
Our work is built on three core frameworks:
- – Epistemic Rigidity: Understanding and overcoming cognitive biases that prevent adaptation and growth.
- – Adversity Nexus: Recognizing the cyclical nature of success and failure and using adversity as a catalyst for innovation.
- – Contrastive Inquiry: A structured method of questioning that forces leaders to challenge their own assumptions and explore opposing perspectives.
Best of all, these aren’t secondhand interpretations—you’re learning directly from the source. I developed these frameworks, ensuring you gain firsthand insight into their true intent and application.
Health Science & Leadership Performance
What sets GrassFire apart even further is our integration of health science into leadership performance. Cognitive flexibility, resilience, and decision-making are all directly influenced by cognitive function, stress physiology, and overall well-being. My expertise in health science allows me to help leaders optimize their mental and physical states to sustain high performance under pressure. This means:
- – Understanding how stress and cognitive function affect decision-making
- – Implementing science-backed techniques for cognitive resilience and adaptability
- – Using cognitive behavior strategies to enhance leadership endurance and focus
How We Compare to Other Leadership Programs
- Dale Carnegie:
- Dale Carnegie focuses on charisma, confidence, and interpersonal skills.
- We focus on decision-making, adaptability, and strategic foresight.
- FranklinCovey:
- FranklinCovey teaches habit formation and time management.
- We teach how to unlearn outdated habits and think critically in complex situations.
- Boutique Coaching Firms:
- Most boutique coaching firms offer executive coaching and personality assessments.
- We rewire how leaders process information, making them more agile and resilient.
Who We Serve
Our programs are designed for executives, strategists, policymakers, and leaders in high-stakes environments—those who can’t afford to rely on outdated management tactics or rigid pseudo-leadership models. In other words, we prepare leaders to thrive in uncertainty, drive transformation, and build organizations that evolve instead of stagnate.
If you’re ready to rethink leadership, GrassFire Industries is where true leadership begins. Check out the testimonials to see what others have to say about our programs. Thank you for considering GrassFire!